Transforming the Sales culture at Husqvarna

About Husqvarna

Based in Stockholm, Sweden, Husqvarna is the number one producer of outdoor power products, watering products and power tools. The $5B+ organization has a 330-year legacy with over 14,000 team members.

OUR APPROACH:

Creating a blueprint for a thriving & resilient sales culture

  • Keynote

THE AUDIENCE:

  • 200 members of their leadership and sales team

CLIENT CHALLENGES:

Embracing collaboration, agility and growth through tough circumstances

John Castillo, VP of Sales, contacted us for help growing Husqvarna’s sales culture and performance while facing common internal and external challenges, including:

  • Market disruption and competitive pressures impacting customer deliveries, relationships and margins.

  • Changing workplace requirements (work from home policies) and customer interaction points necessitating new approaches.

  • Persistent leadership turnover leading to low retention, engagement and morale within the culture.

THE RESULTS:

Record bookings, deeper connections and greater purpose, No Matter What!

  • Exceeded booking goals in strategically important categories. 

  • Entered the selling season with significant momentum, energy and morale boost.

  • Goals and commitments are now closely aligned with both organizational mission and actual results.

  • The sales culture has transformed into a more connected, energetic, and high-performing environment


New customers, new distribution and record bookings!

Since Sterling’s keynote, we’ve had a culture within the commercial team of #NoMatterWhat—it has resulted in new customers, new distribution and record bookings!

JOHN CASTILLO | VICE PRESIDENT OF SALES | HUSQVARNA

Our Methodology

Breakthrough cultures drive breakthrough performance. We’ve built a 12 week, 5-step process to identify and solve for root problems to deliver maximum impact before, during and after events.

Methodology
01. Align
01. Align

Detailed background research and interviews with leadership to diagnose core obstacles and align on desired outcomes.

02. Create
02. Create

Develop our approach to deliver on those outcomes by building narratives, pulling relevant studies, conducting research and sharing materials to pre-frame the audience and build excitement.

03. Deliver
03. Deliver

Ensure an on-site experience that is easy, connected and delivers tangible tools to audiences with the inspiration to want to use them.

04. Grow
04. Grow

Lock in the learning and share tools to build your No Matter What Movement within your culture with additional content and suggested processes.

05. Extend
05. Extend

Continue to grow your culture and performance with ongoing workshops, courses, products and tools we offer.

growth no matter what starts here.

Inquire about bringing me into your next event.