10 Reasons to Buy Hunting Discomfort

I could give you a long list of reasons why to buy my new book, Hunting Discomfort. The research-backed argument for why you need discomfort. How to use discomfort to effectively reach your goals. The real life examples of how it all works in practice. Exercises to create breakthroughs for your business and your life. And of course, a few bits of wisdom from my Mom. But instead of me droning on (I’m the author, of course I could)… I thought you might like to hear what these incredible folks have to say about it. 

Here are 10 testimonials that venture investors, entrepreneurs, best-selling authors, and billion dollar company chiefs (and many others) have to say about it. 

Hunting Discomfort illuminates a pathway to breakthrough results

“Growing, changing and innovating in today’s fast-paced world is no longer optional; it’s mission-critical. Hunting Discomfort illuminates a pathway to breakthrough results for you, your team or your company, regardless of what is standing in your way. It’s how you innovate, #NoMatterWhat!”

— Josh Linkner, 5-time tech entrepreneur, New York Times bestselling author, venture capital investor


Unleash breakthrough performance inside your organizational culture

“Any executive knows that a high-performing culture is the only sustainable advantage amidst all the uncertainties in the world today. Hunting Discomfort not only unlocks the door to your personal potential, but gives you the tools to unleash breakthrough performance inside your organizational culture as well. Leaders can’t afford not to read this book if they want to keep up.”

Trey Holder, Chief Business Officer, Accelerate360

The tools to achieve your potential

“The best part of life is learning to live in your discomfort. Sterling Hawkins book gives you the tools to achieve your ultimate potential.”

Margie Haber - Celebrity acting coach, Mentor and author of “F*ck Your Comfort Zone”

Transform any circumstance

“The best companies in the world are skilled at turning difficult customer situations into positive ones. Hunting Discomfort is a handbook for us all to be able to do the same: to take any circumstance we’re dealing with and create breakthrough results.”

Shep Hyken, NYT bestselling author, customer service and experience expert

Avoid being underprepared and unready

“To win, we need to play offense and hunt discomfort instead of waiting until it seeks us out, underprepared, under skilled and even unready in today’s all too uncertain world. Hawkins not only proves it, but shows you the way.”

Paul Epstein, Bestselling Author, The Power of Playing Offense; Leadership Keynote Speaker; Former NFL and NBA Executive

Learn how to get past obstacles

“We all have goals we want to achieve. And in between where we are now and where we long to be, there's a long list of reasons, excuses, and justifications. We must get past those obstacles to live the life we want. This book shows you the way.”

Ted Ryce, Celebrity trainer and host of the Legendary Life podcast

Break free from stagnation and the status quo

“In a world where it’s increasingly difficult to distinguish between what we see as real vs fake, I have experienced first hand that Sterling Hawkins is the real deal. This man walks his tail and his book, Hunting Discomfort, isn’t a work of feel good platitudes but rather, is a lifetime accumulation of transformative advice to help each of us find the breakthroughs we’re looking for. I couldn’t recommend this book and the work of Sterling more highly. If you are sick and tired of the stagnation that accompanies the status quo in life, Hunting Discomfort will put an end to it and bring you to greater heights of fulfillment. 5 stars!”

Johnny King, Men’s Coach, Bestselling Author & Podcast Host of Becoming Kings

Do the things you dream of doing

“While many books promise to inspire and motivate, this one actually gives you the tools to really do the things you dream of doing. Hawkins masterfully weaves personal stories together with science-backed research and real-world examples to give any reader the reigns to driving breakthrough results.”

— John Livesay, 4x author, sales keynote speaker, and storytelling expert The Pitch Whisperer

The keys to breakthrough growth

“Hawkins does a masterful job of giving us the toolset and knowledge that the way out is often through. Through discomfort. In Hunting Discomfort, Hawkins shows us that our discomfort is the key to any breakthrough growth and success.”

— Erik Qualman, 5x #1 Bestselling Author (Socialnoimics, The Focus Project)

Find a boundless sense of joy

“Sterling has written a step-by-step guide to empower us with our true inner power and equip us with the ability to handle anything and everything. By diving into the practices of this book you will open up to a boundless sense of peace, love and joy.”

Shannon Kaiser, International Mindset Coach and instant bestselling author of Return to You

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