Pivoting is Overrated and Under-Practiced

Pivoting is overrated as a strategy and under practiced in the real world. With all the disruption in 2020, pivoting has to be one of the top words of the year and it’s only July. 

Pivoting is a strategy to turn or reorientate your business. It’s overrated right now because it’s most often in response to something. Taking feedback from the outside world and taking your offer in a new direction, might be necessary to sometimes do, by the way, so, don’t get me wrong. 

You see a lot of pivoting in market today. Retail and restaurants creating curbside pickups, workshops and conferences moving to virtual formats, even home tours happening online. I imagine almost every business has pivoted in at least some way in 2020. 

The key is to build that kind of approach inside your business culture all the time, not just when things don’t go as planned. You tell me: is a group of people more effective if they’re constantly testing, trialing and trying new things, or just when they occasionally try something new because they have to?

If you’re not used to trying new things it can be a little intimidating because, how good are you when you’re trying something brand-new? (You’re probably not very good and that could be embarrassing). But the more you do something, the better you get (probably very quickly, too).

Entrepreneurs and business leaders already practicing this technique regularly, fantastic. This is just a reminder then. For everyone else that’s having to “pivot”, use this as a chance to build a system of pivoting into your culture. A business culture that’s practiced in pivoting is ready for anything the future may hold.