Inspiring a movement within the National Association of Convenience Stores
About NACS
NACS is the leading global trade association dedicated to advancing convenience and fuel retailing of all sizes. They serve as a trusted advisor to over 1,300 retailer and 1,600 supplier members from more than 50 countries.
OUR APPROACH:
A single, actionable message – delivered two differently to different audiences
2 Keynotes
The Audience
1st Keynote - 350 top convenience retailer c-suite leaders and key industry supplier partners
2nd Keynote - Several hundred attendees representing a mix of retail leaders, suppliers and industry partners
CLIENT CHALLENGES:
Competitive disruption, tech disruption and business disruption as the pathway to transformative innovation
Lori Stillman, Head of Research and Education, called us with a special challenge: Inspiring innovation and transformative results in an industry ripe with headwinds and disruption. And to deliver it at an executive level and management level across two distinct events. Their membership was facing:
Competitive threats in the retail marketplace from non-traditional competition.
Dramatic new innovation and technology transforming the industry, some of which is financially inaccessible to some members.
Staffing shortages, economic headwinds and continued supply chain challenges negatively impacting morale.
THE RESULTS
#1 rated session and measurable member results!
Top rated session for both an exclusive C-suite event as well as 25,000 person industry event.
Reframed the disruption in the industry as an opportunity for innovation with an actionable approach, lifting general morale.
Key goals declared by attendees with a pathway to achieve them.
Keynotes delivered across 2023, which saw an industry movement of key performance indicators increase: average basket size, profits, store counts and new lines of business.
Earning it the top-rated session at both events.
Sterling's powerful keynotes prompted a transformative shift in attendees' thinking, earning it the top-rated session at both events. He provided our audience with the tools to approach challenges with a different mindset, encouraging them to perceive challenges as opportunities to overcome and drive growth.
LORI STILLMAN | VICE PRESIDENT RESEARCH & EDUCATION | NATIONAL ASSOCIATION OF CONVENIENCE STORES
Our Methodology
Breakthrough cultures drive breakthrough performance. We’ve built a 12 week, 5-step process to identify and solve for root problems to deliver maximum impact before, during and after events.
growth no matter what starts here.
Inquire about bringing me into your next event.