Inspiring a movement within the National Association of Convenience Stores
About NACS
NACS is the leading global trade association dedicated to advancing convenience and fuel retailing of all sizes. They serve as a trusted advisor to over 1,300 retailer and 1,600 supplier members from more than 50 countries.
THE RESULTS
#1 rated session and measurable member results!
Top rated session for both an exclusive C-suite event as well as 25,000 person industry event.
Reframed the disruption in the industry as an opportunity for innovation with an actionable approach, lifting general morale.
Key goals declared by attendees with a pathway to achieve them.
Keynotes delivered across 2023, which saw an industry movement of key performance indicators increase: average basket size, profits, store counts and new lines of business.
CLIENT CHALLENGES:
Competitive disruption, tech disruption and business disruption as the pathway to transformative innovation
Lori Stillman, Head of Research and Education, called us with a special challenge: Inspiring innovation and transformative results in an industry ripe with headwinds and disruption. And to deliver it at an executive level and management level across two distinct events. Their membership was facing:
Competitive threats in the retail marketplace from non-traditional competition.
Dramatic new innovation and technology transforming the industry, some of which is financially inaccessible to some members.
Staffing shortages, economic headwinds and continued supply chain challenges negatively impacting morale.
OUR APPROACH:
A single, actionable message – delivered two different ways
Our process started with background research and interviews across both executives and general industry participants. From that baseline, we designed a program that would shift pervasive pessimism and a chaos of options into a movement of inspired clarity and actionable new potential.
Partnering with NACS, we developed a distinct and energetic narrative arc for each audience to deliver the same message – in a way that was accessible and implementable for them at their level.
Pre and post ancillary content supported new value creation, ongoing inspiration and decisive action for both attendees – and tools to bring into their workplace to create sustained performance improvements.
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Earning it the top-rated session at both events.
Sterling's powerful keynotes prompted a transformative shift in attendees' thinking, earning it the top-rated session at both events. He provided our audience with the tools to approach challenges with a different mindset, encouraging them to perceive challenges as opportunities to overcome and drive growth.
LORI STILLMAN | VICE PRESIDENT RESEARCH & EDUCATION | NATIONAL ASSOCIATION OF CONVENIENCE STORES
Our Methodology
Breakthrough cultures drive breakthrough performance. We’ve built a 12 week, 5-step process to identify and solve for root problems to deliver maximum impact before, during and after events.
