NielsenIQ
Delivering High-Impact on a Tight Timeline
Highly responsive, tailored content, and inspiring.
Sterling’s responsiveness and speed were exceptional in working with our short timelines and high-profile event. His tailored content and innovative approach captivated and inspired the audience, leaving a significant impact within our industry.
LINDSEY NADEAU | SENIOR DIRECTOR, EVENTS & MARKETING | NIELSEN IQ
About NielsenIQ
NielsenIQ is a global measurement and retail industry data analytics company with thousands of professionals worldwide. The NIQ Consumer 360 conference is their signature annual event that brings industry leaders together to create the next generation of food retailing.
Our approach
Keynote
The audience:
600 senior-level and managing executives across the retail value chain, including a mix of manufacturers, retailers, partners and distributers
CLIENT CHALLENGES:
NIQ was looking for a closing keynote for their event who would tie the key themes together and send everyone out with a bang. But, they needed “everything locked in quickly” for this premier retail industry event, with only days to plan.
Need to finalize everything quickly and still deliver a custom, polished, on-schedule experience.
Ability to meaningfully address audience pain points including disruptive innovation & AI, organizational changes and economic uncertainty.
Stakeholders at different levels and with varied priorities needed a cohesive message that tied everything together and resonated personally.
THE RESULTS: 1 MONTH POST-EVENT
Post-event survey showed that Sterling’s closing keynote was a high point—attendees reported feeling energized, inspired, and more open to embracing the changes they had learned about throughout the conference.
Anecdotal surveys concluded that the audience realized a unifying direction, helping various teams and stakeholders move forward with a shared sense of purpose.
AI, emerging technologies and other challenges were successfully reframed as opportunities, promoting leaders to explore new solutions following the event.
“Working with Sterling was an absolute pleasure from start to finish. Their responsiveness and speed were critical to ensuring our event’s success, as we needed everything locked in quickly. Sterling's innovative approach captivated our audience, providing valuable insights and inspiration that truly elevated our program.”
Our Methodology
Breakthrough cultures drive breakthrough performance. We’ve built a 12 week, 5-step process to identify and solve for root problems to deliver maximum impact before, during and after events.
Growth No Matter what starts here.
Inquire about bringing me into your next event.