5 Things to Look for in the Right SKO Speaker

Unlock your sales team's potential at your next Sales Kickoff (SKO) by choosing a speaker who truly makes an impact.

As the Sales Kickoff (SKO) season approaches, it's a crucial opportunity to deliver exceptional value to clients. These key meetings do more than just mark the start of the year— they energize teams, align goals, and set the tone for success in the months ahead. Choosing the right SKO speaker for 2025 is essential and here are some top qualities to consider.

1. Industry Expertise

A speaker who understands your industry can offer actionable insights that resonate. Whether you're in healthcare, automotive, technology, retail, hospitality or an association, connecting the speaker with your specific field ensures their message hits home.

Tip: Look for a background that aligns with your field and check for relevant experience.

2. Engaging Style

An engaging speaker captivates the audience and motivates them to act.

Tip: Review their previous talks / demo clips to assess storytelling skills and presence.

3. Custom Content

Tailored messages align with company goals and culture.

Tip: Discuss how they plan to customize their presentation for your team.

4. Proven Track Record

Success stories and testimonials indicate reliability.

Tip: Request references and focus on past SKO outcomes.

For example, at Sterling Hawkins Group, we measure results 6-12 months after engagements in the form of case studies:

• Husqvarna exceeded booking goals by aligning the speaker's message with sales strategies.

• BulletProof tracked above aggressive net-new sales goals in the first quarter post-SKO.

• Dexis transformed sales culture and morale, with measurable improvements six months later.

5. Pre and Post-Event Engagement

Ongoing support reinforces the message and keeps the momentum going so make sure that speaker that you’re hiring has a plan set up for you!

Tip: Ask about follow-up sessions or additional resources.

A successful SKO isn't just about a moment of inspiration—it's about laying the groundwork for lasting success. Make sure the speaker you choose not only delivers a powerful message but also provides tools and strategies for long-term impact. This SKO season, focus on events that energize teams, align goals, and set a clear path for 2025 and beyond.

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