Ensuring Your Speaker 'Walks the Talk': Identifying Authenticity in World Where it’s Hard to Always Know
Hiring a speaker for your event is a significant investment, and you want someone who embodies the lessons they’re imparting.
At least I hope you do.
But how can you be sure the speaker you choose doesn’t just "talk the talk" but genuinely "walks the talk"?
Here’s a guide to recognizing authenticity in keynote speakers and how to avoid potential pitfalls.
Red Flags That a Speaker Might Not “Walk the Talk”
Lack of Real-World Examples: If a speaker relies heavily on theory without backing it up with real-world stories, it could indicate they’re disconnected from the principles they’re teaching.
What to do: Ask for case studies or specific examples of how they’ve applied their teachings in their own life or business.
Inconsistent Online Presence: Review their social media, blogs, and interviews. Are they actively practicing and showcasing the ideas they promote? For example, a speaker promoting innovation should exhibit forward-thinking initiatives in their own work. Which means, not necessarily doing things the way they’ve already been done.
What to do: Research their public platforms to spot inconsistencies between their message and actions.
Over-Reliance on Buzzwords: Speakers who focus on trending jargon without substance might lack depth in their expertise.
What to do: Probe during the vetting process by asking them to explain their concepts in simple, practical terms.
Recycled Content Across Events: If a speaker delivers identical messages across events, it could mean they’re not tailoring content to their audience or staying relevant in their field.
What to do: Request clips of previous engagements and ask how they’d customize their message for your event.
Mismatched Testimonials: Review testimonials to ensure they reflect the values and skills the speaker is claiming to offer. Watch for generic praise that lacks specificity.
What to do: Contact previous clients to ask detailed questions about the speaker’s impact.
Green Flags To Look For That a Speaker Does “Walk the Talk”
Look for Tangible Results:
Has the speaker achieved measurable success using their principles?
Do they have data or milestones to back up their claims?
Conduct Pre-Event Interviews:
A direct conversation can reveal if the speaker’s enthusiasm and knowledge are genuine. Ask questions like:
"Can you share a recent example of how you applied this concept in your work or life?"
"What’s the most challenging aspect of following this advice?"
Cross-Check Credentials:
Validate their professional experience.
Investigate their contributions to their field, such as published work, thought leadership, or public accolades.
Engage in Social Listening:
Explore discussions around the speaker on forums, social platforms, and industry blogs.
Assess if they’re recognized as a credible figure by peers and audiences.
Customization:
Ask the speaker to provide a personalized pitch for your event.
Their ability to tailor their content reveals both their expertise and commitment.
Choosing a speaker who truly "walks the talk" ensures your event delivers more than just inspiration—it provides actionable value and lasting impact. As we head into 2025 it’s more important than ever to connect with experts who practice what they preach and make your event unforgettable.
Inquire about how we can support your event