Competitive advantages are even more critical as today’s leaders are confronting a time of accelerating change on a global scale. We all know the world is forever disordered by pandemic fallout, tech disruption, global instability and…

You’ll know that hunting the discomfort of expanding your reality is working when . . . drumroll here . . . you start getting results! It’s that simple…

The “box” is your friend when it comes to innovation and breakthrough results. As counterintuitive as it may seem, your goal actually isn’t to get “outside the overly cliched box” – it’s to get better inside of it. Merely asking for more time, more money, more resources is fool’s gold and usually the easy way out. When you’re…

“The way out is through”. These wise words, inspired by Robert Frost, mean to me that we must go through life head-on with all the difficulties that it may bring… because what you’re seeking is on the other side. I don’t imagine Frost knew there would eventually be brain science, psychology and a book that would…

Sometimes “thanks” just doesn’t cut it. There are undoubtedly special people in your life and business who have made massive contributions to your personal or professional success but do they know it? Are they aware of your gratitude or the difference they made for you? It might be time to…

Your results (in business and in life) are defined by one thing and one thing only -- it’s not how hard you work. How bad you want it. Who you know. Or how much money you have. It’s not sheer determination or grit. It’s: the discomfort you avoid. Your results are defined by discomfort. In having written the book on discomfort, here are the 5 myths in a 5 minute read I hear the most that I can clear up right now for you…

Getting out of your comfort zone is always a challenge, but more and more evidence indicates that it is necessary for growth and success in your business and career. In my experience as a mentor to entrepreneurs, I find that self-doubt and lack of confidence are the primary constraints people have to overcome to move ahead. The challenge is to recognize your problem and fix it.

Nobody likes to feel uncomfortable. Well, maybe there are a few masochists out there, but for the most part, discomfort is something that most of us avoid. Ironically, by avoiding discomfort though, we’re ultimately left with more of it. And it becomes debilitating for us individually and as…

I know, you’ve seen Hunting Discomfort everywhere. But you’re curious where you might be able to find the best podcasts about the book… well, I have you covered! We’ve applied Hunting Discomfort to health, to business, to retail, to productivity, to trust, to doing hard things, to…

I’m deeply grateful, humbled and moved by the outpouring of support I continue to receive around my new book. I’m not sure I’ve ever received this many messages, texts, and calls from colleagues, family, friends, and even some brand new friends over this time. And I’m sure you’ve probably never received so many emails, texts and messages from us (thank you for the support and grace)….

14,609 days. That’s how long I’ve been on this planet and tomorrow is my 40th birthday. Hard to believe I’ve been alive that long. In that time I’ve learned a lot from many mentors, teachers and bad decisions. But one thing stands out as the most important.

Discomfort still sometimes stops me. That’s right. Even after about a decade of hunting discomfort of my own, countless hours researching, studying it and working with clients, I’m never surprised to see discomfort rear its head in my life. It’s part of the game…

Hunting Discomfort to create results might be backed up with brain science, philosophy and countless case studies, but it doesn’t live in theory. It lives in real lives, real experiences and real breakthroughs from people putting in the work. Here are just a few…

Hi, I’m Sterling. That I’m pretty sure you already know. But you might not know the whole #NoMatterWhat story if you’re one of the countless new people that have joined us in recent months. And with my book coming out soon, it seems like now would be a good time to reintroduce myself…

There’s one thing between you and the results you want – be it a higher functioning team, more leadership, more money or just more joy and happiness – you know what it is? That’s right…

We’re 6 weeks out from the launch of my new book, Hunting Discomfort. I know, I know, you can hardly wait! Neither can I. So we’re going to double down on that excitement with a few new bonuses you’ll get when you buy early. Are you ready to hear them?

The pain was excruciating! And then suddenly it was gone; felt better than it had in years, maybe ever! This was my Dad reflecting on his physical therapy appointment. But in my work over the last 10 years with leaders and businesses, it’s the same process we all go through if (and I do mean if) we want breakthrough results.

If you’re like most people and companies today, you probably think that tomorrow will be a lot like today. It just makes sense. Especially with our access to weather forecasts, traffic reports, news predictions and stock speculation telling us in some detail what tomorrow will bring. No surprises here! The reality is…

“Sterling, how can I do anything #NoMatterWhat?? The world is uncertain and what if I can’t?…” It’s one of the most frequently asked questions I get. And as you might…

At every turn, it seems like there are countless options to move forward. Where to post your content… What software to use… Even what ketchup to buy at the store!... And the many options we have…