We’re 6 weeks out from the launch of my new book, Hunting Discomfort. I know, I know, you can hardly wait! Neither can I. So we’re going to double down on that excitement with a few new bonuses you’ll get when you buy early. Are you ready to hear them?

The pain was excruciating! And then suddenly it was gone; felt better than it had in years, maybe ever! This was my Dad reflecting on his physical therapy appointment. But in my work over the last 10 years with leaders and businesses, it’s the same process we all go through if (and I do mean if) we want breakthrough results.

If you’re like most people and companies today, you probably think that tomorrow will be a lot like today. It just makes sense. Especially with our access to weather forecasts, traffic reports, news predictions and stock speculation telling us in some detail what tomorrow will bring. No surprises here! The reality is…

“Sterling, how can I do anything #NoMatterWhat?? The world is uncertain and what if I can’t?…” It’s one of the most frequently asked questions I get. And as you might…

At every turn, it seems like there are countless options to move forward. Where to post your content… What software to use… Even what ketchup to buy at the store!... And the many options we have…

We all know there are times when one isn’t enough.

One potato chip. One day of vacation. One hour of sleep. Not enough. Well, today, we add one more thing to the list…

We all live lives and run businesses that are committed to something. But it often isn’t what we think or have posted on the company vision page or in the mission statement. Without slowing down and understanding what we value most…

No matter what the situation, the challenge, the headwinds or the tailwinds, you always have exactly two options to move ahead (yes, yes, in both business and life). One of the options will leave you with the status quo – about what you have right now. The other will be transformative...

I could give you a long list of reasons why to buy my new book, Hunting Discomfort. The research-backed argument for why you need discomfort. How to use discomfort to effectively reach your goals. The real life examples of how it all works in practice. Exercises to create breakthroughs for your business and your life. And of course…

Goals are easy to think of but harder to achieve, aren’t they? I mean, isn’t that the nature of goals to begin with? What’s missing between…

Do you collect sports cards these days? Or, did you as a kid? I was the keynote speaker at the Topps Industry Conference (just acquired by Fanatics) this past Monday, an industry gathering by one of the few companies that actually make the cards. And if you didn’t know…

The world doesn’t wait on anyone. I’ve spent years of research, countless hours proving out the #NoMatterWhat process with people and companies and a tremendous amount of effort from many behind the scenes... You can imagine how excited we’ve been about the launch of Hunting Discomfort…

What should you be committed to #NoMatterWhat? It’s a question I get asked by people from nearly every company and every conference I work with. I’ve been doing this for a while now and I’ve noticed some trends. Through keynote speaking to hundreds of thousands all over the world and asking them what’s important – I’ve found that critical #NoMatterWhats boil down to four main categories: Health, wealth, relationships and ultimate (don’t worry, I’ll explain this last one in a minute).

What does living a #NoMatterWhat life look like? It’s a big question we’ve been asking ourselves and others to get to the heart of what really makes a difference for people. Of course, there are those big goals and highlight reels we want to share when we reach them… but more importantly, what does the day to day look like that got you there?

Survival of the fittest! An evolutionary truism for animals, businesses and even each of us. But instead of the binary (and somewhat ominous) option to survive or not… There's more to the book of evolution that we can take a page from if we want to truly evolve ourselves….

Perseus famously cut off the head of the snake-haired demon, Medusa, while cleverly avoiding the Gorgon’s direct gaze that turned all who looked into stone. It’s a Greek myth many of us have heard, but how can we use this approach to vanquish what stands in our way?

If you want results, you have to commit. Even more important if you’re a leader (or want to be a leader). There just aren’t any ifs, ands or buts about it. When you commit in a way where there’s no going back, we call it…

New year. New goals. New opportunities. Welcome to 2022. What separates the high-achievers that actually reach what they strive for from those that don’t? Even in the face of assuredly new challenges, limits and obstacles…

“I have enough discomfort in my life! Whenever I introduce the concept of ‘Hunting Discomfort’ there is always someone who initially bristles at the concept and insists they don’t have to hunt discomfort, they’re already surrounded by it, thank you very much! And…

The last month of the year is almost upon us. Even without a calendar, I can tell we’re pushing into December from all the motivational end-of-year rally cries from companies and influencers. Can’t you? “Make the final push!”, “Keep going!”, “Don’t give up!”. Correct me if I’m wrong here, but…